- 16 Apr
Invoice Finance Not Promoted Enough
When we questioned 100 SMEs about what was missing from the invoice finance market 14% said "advertising" and 12% said "general awareness of what invoice finance is".
In total these reponses represent 26% of all respondents to our market research survey that are raising the issue of the lack of promotion of invoice finance as a significant market gap. This is an opportunity to be addressed by everyone within the industry.