• Customer Recommendations & Testimonials Are The Most Important Factor In Making Customers Trust A Finance Website Online

    With our latest market research survey we have taken a slightly different tack and questioned a random sample of 100 businesses about their use of finance related websites online.

    The first question we asked them was: When a business visits a finance related website what do you think makes them more likely to trust that business? We then went on to ask them if there was anything else that would inspire trust.

    Across those two questions the most common responses were "Customer testimonials" or "Customer recommendations" which accounted for 40% of the responses to that question. That makes customer testimonials and customer recommendations the most important things to have on your finance related website.

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