- 26 Jun
87% Are Not Swayed By Celebrity Endorsements
We have conducted a lot of market research into online web related buying habits in order to improve our own.
Another statistic from our market research survey of 100 SME businesses. We asked them if they thought that businesses were more likely to buy from companies that had celebrity endorsements on their website. 87% said they would not be more likely leaving just 13% that would be more likely to buy.
It would seem that the cost of such endorsements may not be money well spent!