- 16 Oct
Marketing Ideas To Grow Your Business
This post follows on from yesterday's post about Growing The Success Of Your Business, I have noted below a few more marketing ideas to grow your business that you might find helpful. None of them are rocket science - in most cases it's just a case of putting in some effort, but in the right direction. So many businesses use a scatter gun approach to marketing which can waste your resources and yield poor results.
So here are a few more thoughts:
Keep In Touch With Your Prospects & Customers
It takes so much effort to get a prospect yet so many businesses fail to keep in touch with their prospects, particularly after the initial sales lead goes cold. We have purchased services from a company that kept us on their newsletter email list for 7 years before we finally bought. It costs very little to keep in contact with your prospects and/or introductory sources in this way. I am always astounded how few restaurants add you to their email list so that they can keep you up to date with offers and news about special evenings etc.
Our own invoice finance newsletter (to which you can subscribe for free online) goes out monthly to our extensive list of prospective customers, existing customers and introductory sources. We use it to promote product offers and helpful articles from the finance companies that we deal with. I use one of many online platforms that allow you to publish email newsletters, Sign-up.to, but there are other email services such as MailChimp.com that are very similar. Once you exceed the free minimums you pay a small monthly subscription for the service, but we only really need one prospect to cover the cost of using the service. Even writing the content is simple, here are a few tips:
- Add a subscription page to your website. Personally I hate all the "subscribe to our newsletter" pop-ups so I would suggest avoiding them.
- Stick to a small number of articles such that the full versions are hosted on your website - in that way the newsletter drives traffic to your site.
- Trail the articles with a link to read more.
- Make the title of the email engaging - without sounding like a cheesy sales pitch.
- Include a clear call to action to drive customers to contact you.
Use Social Media Technology
More and more businesses see the value in using social media such as Twitter, Facebook, LinkedIn, Google+ etc. in order to connect with new business. It sounds like a lot of work but there in plenty of social media technology that you can use to make the process simpler. There are services such as Hootsuite and Buffer that allow you to literally "buffer your posts" so that your social media feeds are updated regularly, even whist you are out of the office or away.
Here are a few social media tips:
- Keep your posts relevant to your target audience.
- Use hashtags e.g. #fundinvoice - as some services such as Twitter allow users to search for topic related posts using hashtags.
- Include links to your web pages to drive traffic to your site. There are URL shortening tools available as plugins for browsers such as Chrome that will do the shortening for you.
- Include images where you can as they often stand out to people more than text.
More to follow . . . if you need help with your marketing please get in touch with our partners that can help.
- 01 Mar
Free Guide How To Grow Your Business
There are a lot of business growth related resources on our site, so in this post I have pulled together links to all the help and support that you will find, if you are seeking ideas about how to grow and expand your business.With some 47% of SMEs expecting to grow this year, there is some degree of confidence within the UK, despite all the uncertainties. These resources may give you some...
- 05 Feb
Strategies For Business Growth
Most business owners are interested in strategies for business growth, as they want to increase their sales turnover and to boost their profitablity. Turnover growth doesn't always result in an increase in profits, but with careful control of your costs it is likely to increase your profits.GET MARKETING HELPFor the purpose of this article I have put aside constraints such as having enough...
- 27 Dec
Growth Finance For 2019
2019 is just around that corner, and the run up to the New Year is always a good time to take stock of last year's performance, and make your plans for the next year. Growth is an expectation for almost half of UK SMEs.CHECK THE COST OF GROWTH FINANCEThe Q2 2018 SME Monitor from BDRC showed that 41% of businesses said they had grown over the last year, increasing with size from 39% of those with...
- 13 Aug
Cash Flow Finance
Cash flow finance is a term that can encompass all the invoice finance products and also some business loans. Even an overdraft might fall under that category. Pretty much any finance that is for working capital purposes i.e. not to buy an asset, could be included under this banner.APPLY FOR CASH FLOW FINANCEI thought I would check how easy it is for a company to find cash flow finance quotes...
- 06 Aug
Research Suggests Need For External Business Finance Among Growing Businesses
Interesting to read the London School of Business and Finance, quoting research by Wesleyan Bank, that apparently showed some confident growth prospects, and and appetite for external business finance amongst UK businesses.The research across 500 business owners of SMEs showed that over 50% now have more confidence in the growth prospects for their company than they did last year. In addition,...
- 03 Aug
Base Rate Increases To 0.75 Percent
Yesterday, 2nd August 2018, the Bank of England (BOE) announced its decision to increase bank rate to 0.75%, according to BBC reports. A rise of 0.25%, and only the second rise in the last decade. This marks the highest base interest rate since March 2009. There will be a whole generation in the UK that have never known interest rates to be the heady 5 to 15% levels that some of us remember...
- 08 Apr
UK Finance 2017 Statistics Indicate High Growth Business Users
UK Finance, who recently absorbed the industry body formerly known as the ABFA, have just reported on their year-end statistics for 2017, for the invoice finance and asset based lending market amongst their members.It is important to note that not all invoice finance companies are members of the UK Finance industry body, however the figures do represent a large proportion of the UK market.The...
- 19 Mar
How To Finance A Large Order
The feeling when you win a large order, or contract, can be amazing. However, the euphoria can be short lived as large sales often bring with them a number of potential problems, not least of which may be how to finance a large order.The first issue is that your resources may have to be focused on delivering against that large order. This can take your focus away from dealing with smaller...
- 18 Oct
Using Invoice Finance As Acquisition Finance
Acquisition finance can be required if you are acquiring a business, in order to pay the purchase price.The acquisition may be structured in a number of different ways. The whole of the business may be acquired e.g. by purchasing the shares of an existing company, which effectively means that the buyer acquires all the assets and the liabilities of the target company. Alternatively, the buyer may...
- 15 Oct
Growing The Success Of Your Business
As a business owner the growing success of your business is likley to be something that you focus a lot of your time on - but you may also be on the look out for new ideas about how to achieve that. Below we have put together a few suggestions that might help you if you are trying to grow your business. They are not meant to be comprehensive but it will hopefully offer a few ideas that you might...
- 04 Oct
Using Invoice Finance To Fund Growth
UK businesses seem to be experiencing some growth and this is likely to create cash flow pressures that can be alleviated by using invoice finance to fund business growth.Recent results from the Bibby Financial Services Global Business Monitor survey showed that 49% of the businesses surveyed had grown their turnover during the last 12 months and 55% were expecting to grow over the next 12...