- 11 Jul
25% Of SMEs Think Accountants Are The Key To Invoice Finance Growth
I have been continuing to dissect the results of our survey question to SMEs when we asked what they thought the invoice finance industry should do to better promote itself as a cash flow solution.
The top answer (27% of respondents) as previously reported was that "Banks advertising" the products was the most popular methodology however a very close second answer was "Promotion by Accountants" which was stated by 25% of respondents.
Both Banks and Accountants are important sources of business to the invoice finance industry and clients often rely on them for advice. I guess it is up to the factoring companies to seek that kind of promotion via those firms.