- 19 Apr
How Clients Think We Should Promote Factoring And Invoice Discounting
These are a couple of actual quotes from existing factoring or invoice discounting users that were asked how the industry should address the low levels of awareness of these products amongst UK businesses:
- "Promote it more, TV, radio, banks, magazines, online etc."
- "Big advertising campaign promoting benefits not just funding."
- "Big campaign to get all business aware that it exists."
In addition to the idea of a big advertising campaign, these comments show that actual users of these products feel that the full benefits of these products should be promoted, not just the funding aspect. Other benefits can include credit control assistance, related savings and bad debt protection.
Source: Survey of 100 Existing Invoice Finance Users February 2015