- 10 Feb
Customer Choices Affect Pricing Expectations
Our recent research has addressed what SMEs would expect to pay for invoice finance and we also asked them if they would prefer to use a bank owned or an independent invoice finance company.
We found an interesting quirk in the response data. We compared those that said they would prefer to use a bank owned invoice financing company with those that said they would opt for an independently owned financier. When we compared their expectations about pricing we found that those that said their choice would be an independently owned invoice finance company estimated the price to be 57% higher than those that said they would choose a bank owned invoice finance company.
This does not necessarily reflect actual pricing but it reveals something about customer's expectations depending upon their choices and preferences.